Journal
(06)
Production
The CMF swatch is your most important render reference
Colour, material and finish decide whether a render reads as real. Here is how we brief them.
5 min
Studio
Inside a 30-day launch: from STEP file to hero film
A week-by-week look at how a Tesel launch film is planned, approved and rendered.
8 min
Crowdfunding
What Kickstarter backers actually click
We studied 40 hardware campaigns. The hero loop beats the hero image every single time.
7 min
Production
Lighting a product that does not exist yet
Studio lighting principles translated into a virtual set — and the three rigs we reuse most.
6 min
Launch strategy
Re-render, never reshoot: the economics of a scene file
Why the second campaign costs a fraction of the first when your product lives in CGI.
5 min