Journal
Re-render, never reshoot: the economics of a scene file
Why the second campaign costs a fraction of the first when your product lives in CGI.
Mira Haldorsen
5 min
The first campaign for a new product is the expensive one: modelling, materials, lighting and approvals. Every campaign after that is a fraction of the cost — if you own the scene file.
What a scene file actually contains
The production model, every material, the lighting rigs, the cameras and the animation. Hand it a new colourway or a new market crop and it renders the next asset in hours.
The reshoot you never book
New finish next spring? A re-render. A retailer wants a 4:5 crop for a holiday campaign? A re-render. A packaging change? Swap the texture and render again.
A photo shoot gives you pictures. A scene file gives you a product you can photograph forever.
That is why every Tesel plan includes the source files. They are the most valuable thing we deliver.
Launch strategy
Why your pre-order page should launch before your prototype does
Hardware teams wait for samples to start marketing. The ones that win start the day the CAD freezes.
6 min
Production
The CMF swatch is your most important render reference
Colour, material and finish decide whether a render reads as real. Here is how we brief them.
5 min
Studio
Inside a 30-day launch: from STEP file to hero film
A week-by-week look at how a Tesel launch film is planned, approved and rendered.
8 min