Sell it before the factory makes it. We turn your CAD into the stills, launch films and 3D configurators that fill a pre-order list — months before the first unit ships.
212
4.9 from 212 hardware launches
Pre-orders opened for
Mira Haldorsen
Founder & CG director
“I spent nine years making launch films for hardware that was already late. Tesel exists so marketing can start the day the CAD freezes — not the day the boxes arrive.”
Eleven artists, one pipeline. Modellers, lighters and animators share one scene from the first call, under NDA, on air-gapped machines.
Your device is modelled once and rendered forever. New finish, new market, new SKU — it’s a re-render, never a reshoot.
Launched before they were built
Four devices that sold out, funded or closed a round on renders alone.
From CAD to cart
From CAD to cart
Drag across the Tesel Puck — one scene file, ten days apart. The clay pass locks proportions; the final frame sells it.
What we render
What we render
Five ways in. Every one starts from your production CAD, so stills, film and real-time 3D always match the final unit.
Built in CAD. Sold in pixels.
Results from 212 hardware launches since 2017, measured against the sample runs and photo shoots they replaced.
From CAD freeze to pre-order in thirty days
Five steps, one shared scene file. You approve motion at low resolution, so nothing expensive renders until you’re sure.
Five steps, one shared scene file. You approve motion in low resolution, so nothing expensive renders until you’re sure.
Founders who launched first
Founders who launched first
Pre-orders, seed rounds and sold-out first batches — on renders made before the factory tooled up.
Pre-orders, seed rounds and sold-out first batches — on renders made before the factory tooled up.
We opened pre-orders with nothing but Tesel’s renders. Eleven weeks later we’d sold the first production run twice over.
We opened pre-orders with nothing but Tesel’s renders. Eleven weeks later we’d sold the first production run twice over.
Priced per launch, not per hour
Priced per launch, not per hour
Fixed scopes, fixed dates. Every plan includes the scene files, so your next colourway is a re-render.
Fixed scopes, fixed dates. Every plan includes the scene files, so your next colourway is a re-render.
Questions
Shipping hardware soon? Ines answers every message herself, usually the same day.
Ask Ines a question
Executive producer
No. Production CAD is enough — STEP, IGES, SolidWorks, Fusion or Rhino. CMF swatches or a single colour sample help us match finishes faster.
Every project runs under NDA on air-gapped render machines. Files never touch shared cloud drives, and nothing appears in our portfolio until you’ve launched.
Most clients open pre-orders three to five months before production. Stills land in two weeks, a launch film in four — plan backwards from your campaign date.
Yes — hero loop, GIF set, stretch-goal renders and backer-update visuals. We partner with campaign agencies for page copy and ads if you need them.
It usually does. Send the revised CAD and we swap the model in the same scene; lighting and camera work carry over, so changes cost hours, not weeks.
You do. Masters, cut-downs and the scene files are handed over with full commercial usage rights, worldwide and without expiry.