Mono S

A desktop speaker whose Kickstarter hit its goal before lunch.

Mono Sound

2025

4 weeks

6 h

to full funding

412%

of the campaign goal

backer-update visuals

The brief

Mono had one shot at a Kickstarter launch and a two-person team. They needed a hero loop, a GIF set, stretch-goal visuals and a 3D viewer — on a crowdfunding budget.

Crowdfunding kit, Launch film, 3D viewer

The hero loop

A ten-second loop of light breathing across the grille became the campaign’s signature: it opened the Kickstarter page, every ad and every backer update.

Stretch goals you can see

Each stretch goal launched with its own render — new finishes, the walnut base, the travel case — so backers could see what they were unlocking before it existed.