All work

9 finishes, 0 samples

Pulse W1

A sport watch rendered in nine finishes from a single CAD file.

A sport watch rendered in nine finishes from a single CAD file.

Pulse Wearables

2025

4 weeks

9

9

finishes from one model

-64%

-64%

content cost per SKU

11

11

retail partner kits

The brief

Pulse sells through eleven retail partners, each demanding its own crops, finishes and formats. Shipping samples to every market would have cost more than the photo shoots themselves.

Colourways, Macro detail, Retail kit

One model, nine finishes

We built a material library for every case and strap combination — anodised, ceramic, titanium, knit — and rendered all nine finishes from one master scene.

Retail at scale

Each of Pulse’s eleven partners received a kit cropped to their storefront specs, from square marketplace thumbs to 21:9 homepage banners.

Lookdev to final grade

Lookdev to final grade

Drag across the frame — the flat lookdev pass that locked proportions, and the graded frame that shipped.

Drag across the frame — the flat lookdev pass that locked proportions, and the graded frame that shipped.

Final grade
Lookdev pass
Lookdev passFinal grade
Drag

Nine finishes, one CAD file, zero samples shipped. Our retail partners couldn’t tell the difference.

Nine finishes, one CAD file, zero samples shipped. Our retail partners couldn’t tell the difference.

Lena Voss

Lena Voss

Head of Product, Pulse

Head of Product, Pulse

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