All work

$1.8M in pre-orders

Kilo 75

A mechanical keyboard that sold its first batch on renders alone.

A mechanical keyboard that sold its first batch on renders alone.

Kilo Labs

2026

5 weeks

$1.8M

$1.8M

pre-orders before tooling

11 wks

11 wks

from CAD freeze to campaign

3

3

colourways rendered

The brief

Kilo had frozen CAD, a pre-order date and no production units. They needed a launch film, 30 stills across three colourways and a configurator that felt as tactile as the board itself.

Launch film, Stills, Configurator

CAD to keycap

We rebuilt Kilo’s production CAD down to the stabiliser wires, then matched PBT texture and doubleshot legends against physical keycap samples under a macro lens.

A film about sound you can’t hear

The launch film leans on slow-motion keystrokes and exploded switch stems — a visual rhythm that suggests the thock without a single audio cue. Every shot was reused in the configurator.

Lookdev to final grade

Lookdev to final grade

Drag across the frame — the flat lookdev pass that locked proportions, and the graded frame that shipped.

Drag across the frame — the flat lookdev pass that locked proportions, and the graded frame that shipped.

Final grade
Lookdev pass
Lookdev passFinal grade
Drag

We opened pre-orders with nothing but Tesel’s renders. Eleven weeks later we’d sold the first production run twice over.

We opened pre-orders with nothing but Tesel’s renders. Eleven weeks later we’d sold the first production run twice over.

Jonas Aalto

Jonas Aalto

Founder, Kilo Labs

Founder, Kilo Labs

Next launch

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