All work
2.4M launch views
Vanta Action
Vanta Optics
2025
6 weeks
launch film views
pre-order conversion
social cut-downs
The brief
Vanta was entering a category owned by two giants. The launch film had to make a small brand feel inevitable — and show waterproofing nobody could film safely on a prototype.
Launch film, Stills, Social cuts
Shooting the impossible
Ocean spray, a dropped-from-a-bike sequence and a frozen-lake plunge: all simulated, all on a camera that hadn’t passed waterproof testing yet.
Twenty-six cuts
The master film was built modular so the team could cut twenty-six placements — from a 6-second bumper to a 90-second keynote opener — in a single afternoon.
